New Book Reveals the Next Profitable Frontier in Hearing Health Care

Author:  Garry G. Gordon, M.S., CEO, EAR, Inc., Boulder, CO.  Article also published in Workplace Material Handling & Safety magazine.

Hearing health care is undergoing a permanent, structural shift — and a new book by audiologist and industry trailblazer Garry G. Gordon, M.S., offers the clearest roadmap yet for professionals ready to adapt, diversify, and lead.

In Recreational & Industrial Audiology: The Next Profitable Frontier, Gordon draws on decades of real-world experience to show how hearing care is expanding far beyond the traditional clinic. As noise exposure increases globally — at work, at play, and everywhere in between — the book reframes audiology as a profession rooted not only in treatment, but in prevention, performance, and long-term auditory wellness.

Rather than focusing solely on hearing aids and diagnostics, Gordon explores how industrial hearing conservation, recreational hearing protection, tinnitus management, and emerging AI-driven smart hearing technologies intersect to create sustainable new opportunities for audiologists, hearing healthcare providers, manufacturers, and educators alike. From factory floors and aviation hangars to shooting ranges, music venues, and global trade shows, the book illustrates how professionals can meet people where hearing matters most.

“This is not a crisis story — it’s an opportunity story. The demand already exists. The challenge is knowing how to reach it with credibility, strategy, and proven systems.”

— Garry G. Gordon, M.S., Author

The book blends practical, field-tested guidance with real-world insight, using short parables, “words of wisdom,” and actionable takeaways to translate complex market shifts into memorable, applicable lessons. Readers are guided through topics such as industrial fit-checking, recreational outreach strategies, tinnitus management, global market expansion, and the growing role of AI and smart hearing technologies in shaping the profession’s future.
Importantly, The Next Profitable Frontier is not written as an academic textbook. It is designed for practitioners — audiologists, hearing healthcare providers, manufacturers, safety professionals, and educators — who want knowledge that has been tested in the field, refined across industries, and proven to work across borders.

About the Author

Garry G. Gordon, M.S., is an audiologist with decades of experience spanning industrial hearing conservation, recreational audiology, manufacturing collaboration, and professional education. He is the founder of E.A.R. Inc. and played a key role in the development of large-scale hearing care systems, including the National Ear Care Plan, one of the earliest nationwide hearing health networks. His work has influenced professionals and programs across the United States and internationally, helping shape modern approaches to hearing protection, prevention, and performance-based care.