Colorado-based audiologist Garry G. Gordon, MS, has been spreading the message now for decades: more audiologists need to embrace the notion that they’re not just there to “fix” hearing loss, but also to prevent it in the first place through education about hearing protection and custom earmolds.
Conditions in the hearing health care market continue to show dramatic change. Survival for many providers and some manufacturing companies will depend greatly on leadership that can present a strategic, profitable pathway to success. As a result of PSAPs, OTCs, e-commerce, and Big-Box stores such as Costco, Sam’s Club, Cabela’s, Bass Pro, and Kroger’s we have entered an AGE OF ACCELERATED COMPETITION. This competition, fanned by the COVID-19, has created substantial consumer anxiety and concern. Practices that are looking for
To keep informed about our RECREATIONAL/INDUSTRIAL audiology and CAOHC certification training schedules, click here! Submit an inquiry by Robert M. Traynor, Ed.D., MBA, FNAP & Garry G. Gordon, M.S. Reprinted with permission from hearinghealthmatters.org Prior to the COVID-19 Pandemic, competitive market conditions created a concern for practitioners as virtually all manufacturers, big box stores, physicians, hearing aid dispensers and audiologists were all pursuing the same patients. After the Pandemic, most practices will have survived though the hard work of employees and
Boulder, Colorado, May 2020. Over the past decade hearing healthcare providers and manufacturers have been experiencing dramatic changes in market conditions. A result of PSAP’s, OTC’s, E-Commerce, manufacturers clinics, and large retail outlets such as Costco, Sam’s Club, Cabela’s, Bass Pro has, until recently, created an age of accelerated competition. The addition of the COVID-19 Pandemic adds anxiety to an already volatile market situation. In response, E.A.R., Inc. (www.earinc.com) now is focused on the development of unique strategies to assist
Audiologist Garry G. Gordon is the owner of EAR Inc in Boulder, Colorado, a developer and distributor of specialized hearing systems. Based on an early partnership he formed with Sydney Gurschkov, PhD, of Insta-Mold Products Inc, Gordon’s business also markets silicones to the hearing healthcare industry in addition to industrial, military, motor sports, music, and recreational accounts. Active in the hearing care industry for more than 40 years, Gordon has carved successful business niches in the areas of occupational and
To keep informed about our RECREATIONAL/INDUSTRIAL audiology and COHAC certification training schedules, click here! Submit an inquiry EAR Inc president and founder, Garry Gordon, is leading the campaign for hearing health care and awareness in the recreational market. As the hearing instrument market continues to soften, audiologists and dispensers will have to actively find different ways to attract new customers. One way, says Garry Gordon, president of EAR Inc, Boulder, Colo, is to look beyond the hearing aid market and