by Robert M. Traynor, Ed.D., MBA, FNAP & Garry G. Gordon, M.S. Reprinted with permission from hearinghealthmatters.org Prior to the COVID-19 Pandemic, competitive market conditions created a concern for practitioners as virtually all manufacturers, big box stores, physicians, hearing aid dispensers and audiologists were all pursuing the same patients. After the Pandemic, most practices will have survived though the hard work of employees and practitioners using creativity and technology skillfully in provision of essential services. Hearing healthcare clinicians across the country
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Boulder, Colorado, May 2020. Over the past decade hearing healthcare providers and manufacturers have been experiencing dramatic changes in market conditions. A result of PSAP’s, OTC’s, E-Commerce, manufacturers clinics, and large retail outlets such as Costco, Sam’s Club, Cabela’s, Bass Pro has, until recently, created an age of accelerated competition. The addition of the COVID-19 Pandemic adds anxiety to an already volatile market situation. In response, E.A.R., Inc. (www.earinc.com) now is focused on the development of unique strategies to assist
Audiologist Garry G. Gordon is the owner of EAR Inc in Boulder, Colorado, a developer and distributor of specialized hearing systems. Based on an early partnership he formed with Sydney Gurschkov, PhD, of Insta-Mold Products Inc, Gordon’s business also markets silicones to the hearing healthcare industry in addition to industrial, military, motor sports, music, and recreational accounts. Active in the hearing care industry for more than 40 years, Gordon has carved successful business niches in the areas of occupational and
EAR Inc president and founder, Garry Gordon, is leading the campaign for hearing health care and awareness in the recreational market. As the hearing instrument market continues to soften, audiologists and dispensers will have to actively find different ways to attract new customers. One way, says Garry Gordon, president of EAR Inc, Boulder, Colo, is to look beyond the hearing aid market and focus on hearing protection, specifically the virtually untapped recreation market, which ranges from activities such as shooting